Place you on top of the media plans without compromising volume
Set realistic targets for the campaign
Use the forecasting function in your ad server
Never apply narrow segments unless the clients are willing to pay for it
Beware of ‘exclusivity’-settings, frequency capping and geo targeting
Monitor the performance in AudienceReport and optimize through AudienceReport
Use AudienceReport for media planning
Combine the segments with the right conditioning (AND/OR)