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Do's and dont's when using AudienceData
Do's and dont's when using AudienceData
Anastasiia Serebrianska avatar
Written by Anastasiia Serebrianska
Updated over 11 months ago

Place you on top of the media plans without compromising volume

  • Set realistic targets for the campaign

  • Use the forecasting function in your ad server

  • Never apply narrow segments unless the clients are willing to pay for it

  • Beware of ‘exclusivity’-settings, frequency capping and geo targeting

  • Monitor the performance in AudienceReport and optimize through AudienceReport

  • Use AudienceReport for media planning

  • Combine the segments with the right conditioning (AND/OR)

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