How to Create a Kits report
When you log in to your UserReport account via. my.audienceproject.com you will need to select the 'Kits' tab in the top bar to be redirected to your kits page.
If you have already created kits and you are looking for a specific one, on the top right you will find a filter option: you will then be able to filter kits according to target country, target profile, kits’ status, and author.
To add a project, simply click the purple “+New” button in the upper right corner of the Kits page.
This will take you to the “Create a new kit” page. Here you will have to go through five different steps: “Details”, “Target”, “Media”, “Build” and “Share”.
Details
In this section, you will enter some basic information about the report you want to build.
Name: this is the name you will choose for your kit, it is for internal use and will not be displayed in public.
Client name: if the kit is meant for a specific client.
Country: the country, in which you want to document your ability to reach people.
Period: the time period your kit should cover. You can select up to 12 weeks.
When you are done, remember to press the “Save” button.
Target
If you want your kit to document reach, pageviews, and affinity towards a specific target group, here you will define such target group’s characteristics.
Demographics: you will be able to define your target group according to gender, age, education, employment, income, children, and house size.
Media
Here you will select the sites, sections, and subsections you will want to validate in the Kit.
On the top right side, you will find the “Filter” option: there you will able to filter your media by statistics, label, network, and level and you will also have the option to add all of the media just by clicking on the “add all” button.
For each media/section, you will be able to see already the number of page views and their reach.
How to Build and Share your Kits report
To get an overview of how your kit will look, customize it, and make it ready for advertisers, you can use the "Build" and "Share" sections.
Build
Here you will find an overview of your kit and you'll be able to modify its content. By clicking on the top right, you will be able to test how your kit will look on any device: desktop, mobile, and tablet.
On top of the page, you can also customize your kits with a custom colour, logos, text, and images.
Target: here you will see the size of the target group of your kit.
Quickstats: here you will get a brief overview of how your kit will look in terms of people reached, pageviews, and affinity.
Affinity: this section will show you how your media are good at hitting the target group.
Reach: here you will be able to see how many individuals out of the online population you are reaching. This section will also show the performance of your reach week per week and reach statistics for every media you are measuring.
Pageviews: here you will be able to see how many pageviews are generated. This section will also feature a breakdown of pageviews week per week and pageviews statistics for every media you are measuring.
Profile: here you will find an overview of your audience demographics compared to the online population. You can click on each demographic to gain more in-depth insights.
The common affinity profile measures the audience of the campaign relative to the online population based on demographic variables, where the average online population is set to 100. Therefore, a value over 100 indicates that in your kit there is a larger representation in your audience than in the average online population, whereas a value under 100 indicates that there is a lower representation than in the average online representation.
Whether a number close to or far from 100 is considered to be positive or negative, will depend entirely on the intended audience you want to showcase your advertisers. If the purpose of your report is showing you can reach as many people as possible in the online population, numbers around or at 100 would be good. However, if the purpose is to show you can reach a more narrowly defined target group, success would be numbers that differ significantly from 100.
Devices: this pie chart shows from which device your audience access your content. By clicking on each device, you’ll open a more precise drill down. E.g. if you click on mobile you will see how many users of your audience are visiting your website from Android, iPhone, or Windows Phone.
Contact: here you will be able to add your contact information, add a picture, your phone and LinkedIn profile URL. This way, after receiving the kit, advertisers will have the opportunity to immediately contact you.
Share
Here you’ll find a number of options to share your Kits:
Public URL: here you can allow kit access by URL.
Export: here you can download the entire kit as a PDF. The PDF version can be embedded on your website using Iframe.
