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Netflix Direct Integration enablement

Daria Kukulchuk avatar
Written by Daria Kukulchuk
Updated over a week ago

This article explains how you can enable AudienceReport measurement of your Netflix campaigns.

Step 1 - Request AudienceProject measurement from your Netflix Account Manager

Regardless of how you book your campaign (Netflix Direct Insertion Order or using Programmatic Guaranteed), you must ask your Netflix Account Manager to enable AudienceProject measurement.

Netflix AM must provide you with the Netflix Ad-server Advertiser ID (NAS Advertiser ID).

Step 2 - Configure your AudienceReport account

Inside your AudienceReport account, navigate to Direct Integration, find or create Netflix integration and provide all Netflix Ad-server Advertiser IDs you have.

You must tie each Netflix Advertiser ID to the Client Account if you have an agency account.

Step 3 - wait for your campaigns to start delivering to see them AudienceReport

If you have ongoing campaigns on the provided Netflix Advertiser IDs, they will appear in your account the next day.

New campaigns will appear in your AudienceReport within 48 hours after they start trafficking.

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